To grasp the production and business situation and resolve challenges for local enterprises, on August 19, 2025, Mr. Vien Hong Tien – Member, Party Committee Secretary, Chairman of the Bien Hoa Ward People’s Council, along with a delegation of representatives, conducted a working visit to the showroom of Viet Thanh Ceramics Joint Stock Company (VICERCO) and several factories in the Tan Hanh Ceramic Industrial Cluster.
The visit demonstrated the deep concern of the local government for the business community and served as an occasion to recognize the significant contributions of Bien Hoa ceramic art in promoting its traditional culture and boosting the local economy.
At the impressive showroom of VICERCO, the delegation was warmly welcomed by Mr. Nguyen Huynh Thien Phuc – General Director of the company. Mr. Phuc shared a frank and detailed overview of the recent ceramic production and export situation.
Despite facing numerous global economic challenges, Viet Thanh Ceramics continues to report highly encouraging signals. The company’s high-end artistic ceramic products continue to expand their market reach, firmly establishing a position in demanding markets like the United States, Japan, Europe, and more recently, showing strong growth in China.
Mr. Nguyen Huynh Thien Phuc – Director of VICERCO shared about the situation of ceramic export production in recent times
Following the discussion, the delegation was guided by Mr. Nguyen Viet Binh – Chairman of the Board of Directors of Viet Thanh Ceramics JSC and concurrently Chairman of the Dong Nai Association of Artistic Ceramics. He provided a thorough introduction to the company’s characteristic product lines.
With over 40 years of passion and extensive expertise in the industry, Mr. Binh enthusiastically introduced the line of ceramics featuring Bien Hoa’s distinctive colored glazes, refined with exquisite engraved and dotted patterns that bear the deep cultural imprint of traditional Bien Hoa pottery. He also presented various product lines, from diverse vases and ornamental planters exported to the US and Europe, to sophisticated collections favored in the Chinese market, along with the company’s strategic vision for the future.
Mr. Nguyen Viet Binh – Chairman of the Board of Directors of VICERCO, introduces a set of delicate flower vases
Speaking at the meeting, Mr. Vien Hong Tien acknowledged and highly appreciated the continuous efforts and creativity of the leadership and all employees of Viet Thanh Ceramics JSC. The enterprise’s success not only contributes to the local budget but also creates stable jobs for residents and, most importantly, promotes the image of Bien Hoa’s culture and people to international friends.
The visit concluded in an optimistic atmosphere, opening new expectations for a stronger development phase for Bien Hoa’s traditional ceramic art industry.
